Shannon provides blog writing tips for authors

It’s an honour to be featured as a guest blogger by Bookswarm, the wonderful team who designed and host my website, on the subject of “10 Blog Writing Tips for Authors.”

Tip #1: Write posts that are relevant to your books.

Blogging is a form of old-fashioned content marketing. The purpose of your blog is to attract the attention of people who might want to read your books, and to retain the attention of your current readers. Write posts that will interest your target audience. If you haven’t defined that audience, do so before you start to blog. If you have more than one target audience, write a rotating mix of posts, aimed at each audience in turn.

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Bookswarm is a small, agile digital agency dedicated to delivering projects to the book publishing trade – publishers, authors, agents and other companies that deliver services to publishing. They provide a range of services, including website design, branding, videos, apps, design for print and ebooks, and e-commerce. They are fantastic to work with – smart, efficient, creative and effective, going above and beyond the call of duty on whatever needs to be done. I highly recommend them.