Napoleon in Advertising
Napoleon Bonaparte’s name and image have been used to advertise a huge number of products since the Emperor’s death in 1821. In many cases, the advertised item has no obvious connection with Napoleon. One critic noted of an ad that appeared in 1899:
This ad shows Napoleon on horseback, three pyramids, a few camels, and a sphinx. The text of the ad is: ‘Napoleon and the Sphinx were types, and represented the greatest development of the world in their times. Liebig Company’s Extract of Beef is a type of the world’s peaceful development; the scientists’ contribution to the health and comfort and mankind.’ … As a picture, the design is a success, but as advertising it is what the late lamented Bonaparte said was worse than a crime – it’s a blunder. (1)
Here are some examples of how Napoleon has appeared in advertising over the years.
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- Printers’ Ink, Vol. 26, No. 9 (New York, March 1, 1899), p. 44.
As a picture, the design is a success, but as advertising it is what the late lamented Bonaparte said was worse than a crime – it’s a blunder.
Printers’ Ink (1899)